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These days a person can transform hair to be whatever he or she wishes. Too short? Get extensions! Too dark? Bleach it blonde! Too curly? Get a straight perm! Unfortunately, achieving beauty through chemical processes and coloring comes at a price ?even on top of what youe paying your stylist.



Picture it: perfect black cocktail dress with strappy high heels to match. Make-up done not garishly but just accentuating the natural features on the face which is surrounded by ?this shock of bleach blonde straw. Forget about fried ends, I talking about fried from tip to tip - hair that been bleached, straightened, and who knows what else. I can guarantee that youe seen this girl been this girl. Can she be saved??

Chemical processes have been on the rise and growing in popularity ever since the Japanese Straightening System was created. Often times, people combine perms with highlights, bleaching, etc ?Of course, one hair can only take so much and eventually hair becomes distressed. Fortunately, as a response to these cases of distressed hair, professionals created Conditioning Treatments to accompany their other professional salon services. This is exactly why celebrities can bounce from style to style always emerging with perfectly luscious locks.

One of the most effective treatments is the ISH Ionic Rescue Pro Treatment, created by celebrity stylist Nelson Chan. The treatment consists of a deep conditioning base containing pure crystallized jojoba. The treatment is applied to sections of the hair and flat ironed in. The jojoba crystals melt and their moisture is infused into the hair shaft. This treatment has received many rave reviews and is used by Chan on celebrities such as Sarah Michelle Gellar. Most often, Chan will combine a coloring session with a Pro Treatment to restore the moisture that is lost by using the hair dye. Results last 6-8 weeks, in comparison to the at-home ISH One-Minute Treatment yielding the same results for 1-2 weeks.

So feel free to go wild and dye your hair blue and get that body wave! Hair is one of the few things we can experiment with in life without permanent repercussions. Thanks to professional conditioning treatments, such as the ISH Ionic Rescue Pro Treatment, we can continue to be adventurous, trying on different versions of ourselves without worry